A brief guide to my process with you

1. Define Objectives + Understand Brand Identity

We'll figure out what you want to achieve and how that aligns with your branding and overall identity - will this project align closely with your current style and tone or will it be your wild child?

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2. What's the Story?

Where's the emotional thread in the thing you're promoting? Whether it's a new product, a consumer story, or just bringing awareness to your brand - we'll dig deep to find the most compelling story to tell.

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3. Explore Style Options

With mood boards we can visually experiment with colors, textures, illustration and animation styles that ultimately contribute to the overall tone of the project.

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4. Drafting

Once a style is chosen, I'll begin creating the characters, elements, storyboards, and all the little pieces that can help us see what this project will look and feel like. 

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5. Execution

Along the way, I'll be checking in for approvals and making sure we're on the same page and on the right track. Once all those approvals are done - I just keep rockin' and rollin' until the end.

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6. Final Polish

The beast is done! Now's the time for all the little details that make the story shine. This can mean digging really deep into the sound design or adding more illustrated elements or secondary animations - all the things no one will consciously notice but improve the quality significantly. It's important to keep on schedule so we don't skip this step!